Welcome to the Russian River Real Estate Blog by DAVID R MILLAR, local Russian River real estate agent serving Guerneville, Monte Rio, Forestville, and Cazadero.

May 26, 2016

How To Use Facebook For Business

Real Estate is one industry where Facebook marketing is vital to the success of the business...

Real Estate isn't the only industry where Facebook Is key. In the world today social media has hit an all time high and continues to climb. Seems like everyone these days has a Facebook page and is using it to either socialize or market. If you own a business then this article will help you learn what you need to know to use Facebook for business.

How To Use Facebook For Business

If you own a business and you are not using Facebook then you need to get a Facebook page going immediately! If you need help getting your Facebook page up and running then I would watch the video posted here and follow along, take notes if you need to. In the world today Facebook is one of the best places to market your products. The most recent stats on Facebook say that there are more than 1.59 billion active monthly users...if they aren't seeing your products then you are missing a very large audience. This article is chalk full of all of the little golden nuggets that I have spent hours researching, in classes, and online to find! If you know of some other golden nuggets please share in the comments below!

The Line That Divides

It is vitally important in the Facebook world that you do not cross-pollinate too often! Now there may be something that you are doing in your business that you are sure would interest your friends and that is okay to post on your profile but for the most part, you need to keep them separate. Kerry Rego is a local social media specialist who explains it like a house...you need to make sure you are putting your content in the right room, she says. Take a look at her article Keep Your Social Media Home Grounded to get the analogy. Think about all of your friends that are working...what if you went into your Facebook feed to see how your friends were doing and check out some interesting videos and pics of things that they like and instead all you found were ads for their businesses...you would be irritated! What if you had a friend that posted all the time links to things they were selling...irritating! Posting your business content on your personal profile is a good way to lose friends on Facebook. Now if you want to sprinkle in a business post now and then it can help your friends to stay updated on how your business is going so that is usually pretty acceptable. Likewise, you would not want to post the cute pictures of your kittens on your business page unless you had an animal based business like grooming. Think about what you are posting and put it either in the "Business" Page category or the "Personal" Profile category.  To learn more about a Page versus a Profile read Ken Morico's article HOW TO: SEPARATE PERSONAL AND BUSINESS WITH FACEBOOK PAGES.

Group Therapy

Ahhhh the groups :-) Facebook groups are by far my favorite social nugget! Go to your Facebook Profile and click the "Home" button. Once you are there you will see your personal feed...on the left side there will be a column that will have the pages you follow, the games you play, etc. and there will be a section titled "Groups" if you click on that you will be able to see what groups you follow. If you do not follow any I would suggest searching your niche and area and joining those groups. For instance, I sell real estate in the Russian River in Sonoma County and I really love to post on my fan page interesting community information. I have joined "I love Sonoma County" "Buy/Sell/Trade Russian River" and "Russian River(Vacation Wonderland)" among others. Pick the groups that represent your business or area and join these groups. It only takes a few for this to work so you don't have to go crazy joining a bunch. Now go to the search bar and type in the name of your page. Find a post that you think the members of one of the groups you just joined would like and click the share button. At the top of the box that appears will be a tab that says "Share To Your Timeline" if you click that box and scroll down then you will see an option for "Share To A Group" click on that then type in the name of the group you want to share it to, and then click share. To get a visual on this visit How To Join Groups On Facebook. The social term for this is Group Jacking...sort of like hijacking a group so to speak by spreading your marketing there so beware when you are posting that if you do this too often they will kick you out! You need to share their content as well to make things fair. This will improve the visibility of your posts, as well as your page and you will begin to see an influx of the number of people who like your page. This will help you build up your clientele and boost your sales.

Lights Camera Action

Video has been gaining momentum in the marketing world for the last few years, so it is no surprise that Facebook has hopped right on that bandwagon and set course for the future of marketing. Dr. Lisa M. Thompson has some statistics about Facebook videos that are absolutely staggering. Two statistics she mentions in particular really stopped me in my tracks. The first was that businesses using videos will grow their revenues 49% faster than businesses who are not and the second was that 40% of consumers state that videos increase the chance of purchasing a product on their mobile device. THAT IS INSANE!!! Anyone who is promoting their business on Facebook should be using video! Check out more of Dr. Thompson's statistics in her article Why You Must Do Facebook Videos To Grow Your BusinessThere is a small trick to videos on Facebook though...It is a formula...you must upload your videos directly to Facebook to get them shared because Facebook will only show videos that they can gather data on and they can only gather data on their own videos. However, if you want your YouTube channel to keep up the pace in video views then you will need to also scatter in some links to your YouTube videos. Also although images are fading out of existence they are not gone yet and if you post a really cool image with a link to your YouTube video as well then you can share the same video throughout the week three times! Three posts from one video...that is marketing done right! Just make sure you are posting enough other content in between that people are not going to realize that you are reposting the same content. Space it out!

Ring Ring...Hello?

If you call someone and they don't answer the phone and they don't call you back you tend to get frustrated and eventually you stop calling them! This is true on Facebook as well! Not only do you need to answer when someone is calling but you also need to "call" out to them as well. Here it is in Facebook terms. If someone likes, shares, or comments on something that you post you need to respond. If they "like" something...or actually now they can use emojis too, so if they emoji at your post, you should respond to them by sending some emojis their way or thanking them in a comment for their interest. If someone comments on your post then ALWAYS like the comment and ALWAYS respond! The only exception to this rule is when you are deleting the content. If someone tags a friend in the comment you may want to simply answer with a smiley face because they were not actually talking to you in this instant and you don't want to be annoying in your comments either. If someone shares something you have posted you should not only thank them but you should ask them what else they would like to see on your page...they are there and they liked something you did so much that they sent it on to their friends. This is really good, this means you have done something worth sharing so you need to ask them what else they would share so that you can post more things like that. DO NOT ignore your fans or you will lose them. The key is not only to get people to follow your page but also to have them ultimately buy your product. Read Denise Hicks article titled Facebook do’s and don’ts: What is acceptable for businesses on social media to get some more information on how to use Facebook for business.

Out With The Old

Let me tell you a little secret about Social Media Marketing...What works today might not and probably won't work tomorrow! social media is very fluid and constantly changing so you will need to continue to try to decide what you think the future will hold. You must be an early adaptor and you must continue to move with your clients wherever the social world takes them. With this in mind, I would like to share with you what I think the future of business on Facebook is going to be...Video! No more specifically...Live video! Did you know that Facebook now has a live video feed option for posting a status? WOW! Imagine if you are trying to sell clothing and you can show off your latest line of designer dresses LIVE ON FACEBOOK while answering questions from your customers who are headed to work checking Facebook on their mobile devices...do you think your sales would go up if they were in your store virtually ALL DAY LONG! This new invention could change the way we shop online drastically and Facebook has the monopoly on it thus far because they are the only ones doing it...that I know of anyway. Try it out and be one of the first business to do it...be an early adapter....make money with this feature now before all of the other businesses catch on and people get bored and stop caring....before it becomes the norm!

So to sum it up the key factors are that you need to be an early adapter, join groups, keep your business and personal life separate, create content worth seeing and post tons of video! These are the keys to successfully using Facebook for business.

Posted in
May 20, 2016

Taste Summertime At Flavors Unlimited

Taste Summertime At Flavors Unlimited

A bright eyed child enters Flavors Unlimited on a summer afternoon after playing in the river, bouncing with anticipation for his favorite ice cream cone. As Shannon and Andy greet the little boy and his family he impatiently interrupts to tell them exactly what he wants. Shannon and Andy chuckle with his parents and fetch him his treat. Upon receiving his small taste of summertime he smiles up at them as if they have handed him the world! This is what Shannon and Andy Amaya have to look forward to each day when they head into work.

Russian River Plaque

How It Began...

Flavors Unlimited Guerneville CA

Shannon and Andy had lived in Las Angeles and when the time came for them to take the next step and get married they decided to get married in Forestville Instantly they fell in love with the Russian River area."The air was so clear! It was like I could finally take a deep breath," Shannon explained. A few years later they packed up their belongings and their two children and made their way here to put down roots. Shannon worked in the Creation Salon for years and Andy built his Handyman business. One of the previous owners of Flavors Unlimited had often gone into have her nails done by Shannon and one day mentioned that they were planning on selling their small business on the Russian River.

"We like to hire local kids to work in the shop. This is such a great community and it's just so much fun working here. We get to see people getting a treat before going in the river and after they get out. We get to see the locals and those who are visiting. Really it's just fun!"

The Parlor

Shannon and Andy offer their visitors breakfast, lunch and delicious ice cream treats. They have everything from biscuits and gravy, eggs and bacon to hamburgers and fries or fish and chips! It is a favorite stop for many of the locals, as well as tourists to stop in and get something scrumptious to eat either on their way to or back from the Russian River. The shop features Wild Dairy and Clover Ice Cream which are more local dairies lending to their stance on supporting all local businesses.

View The Flavors Unlimited Menu

Flavors Unlimited Across From Safeway In Guerneville

The previous owners had done such a wonderful job of creating an inviting atmosphere for people to come and taste what summertime has to offer that Shannon and Andy kept much of the parlor as it was, the only additions were the ones that would complement and enhance the business. They strive to keep the business comfortable, family oriented, and connected to the community.

"The Russian River is beautiful and serene...calming at it's core. We came here from the city and let me tell you this is a place where you can just take a deep breath and enjoy the friendly atmosphere."

The Machine...

"What makes Flavors Unlimited unique is our blending machine. Many people have come in and told us that they heard about our machine and what it can do and they want to physically watch it in action," says Shannon. How it works is first the customer will pick a flavor of ice cream and then choose from the 50+ toppings available. Then the machine will blend it all up so that you have equalized the toppings ensuring you will get toppings in every bite!

Flavors Unlimited Guerneville CA

What Lies Ahead For Flavors Unlimited?

Shannon and Andy's dream is to go mobile with their business one day. Perhaps a cart that they can take around town on special occasions so that people won't have to walk so far from the center of town to get their delicious treats. One day they even plan on acquiring their own ice cream truck so that they can travel around the Russian River community putting smiles on people's faces and sharing in their joy!

Posted in
May 18, 2016

New Riverfront Listing In Monte Rio

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Posted in Property Tours
May 5, 2016

Double Bar Z Ranch

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Posted in Property Tours
April 14, 2016

4 Admirable Vacation Rental Management Companies On The Russian River

5 Admirable Vacation Rental Management Companies On The Russian River

Vacation Rentals are extremely popular in Sonoma County and especially on the Russian River and many times the people who own them have very demanding lives. They have children, careers, hobbies, friends and family that take up a great deal of their time. In this instance a great idea is to hire a vacation rental management company to do all of the work for you. Here are a few extremely reputable and admirable vacation rental management companies here on the Russian River.RR Vacation Homes 2

 

Russian River Vacation Homes

Many of the locals know D&G Equity Management that manages many of the long term rentals in the Russian River area, however did you know that they are actually the parent company of Russian River Vacation Homes? They are known for their rigorous screening process, prompt service and get things done attitude. Their employees work hard to make sure your home is in good hands and that everything is getting done so you don't have to worry about a thing! Laura D. was visiting Guerneville and booked her vacation rental with Russian River Vacation Rentals and was so happy she left this five star review on Yelp:

"Had an excellent time in Guerneville for my birthday weekend, and am glad I booked through Russian river homes! Kate answered all of my questions, and was very nice on the phone. The Great Escape is just how it sounds. It had all the amenities I needed, and a very cool Rec room downstairs. I was a little sad it was not the time of the year to use the canoes. But I was able to float around on the river since we had private access. Would definitely book with them again in the future." ~Laura D. Santa Cruz, CA

Russian River Escapes

 Russian River Escapes

Russian River Escapes is located right on Main Street in Guerneville. Stace and Karen have a real eye for detail and are both really friendly. This is a great company to use to manage your vacation rental because these women put their hearts and souls into their business and it is reflected in the quality of the homes that they manage.

 “Homeowners hire us to take care of their property. Anything from decorating to yard work. We do it all! 11052013_10153489956777265_5519716605940869905_nWe market and get them renters. We do it year round. We have houses here and in Dillon Beach. Two really different environments but cross pollinating the areas has been fantastic because if we run out of houses here people will happily go to the beach and visa versa. That’s what we do we try to find people the perfect vacation rental.” ~Stace Jardine

Russian River Getaways

Russian River Getaways is one of the larges and most well known vacation rental management companies on the Russian River. They are extremely friendly and specialize in upscale vacation rental homes. With each and every home that they list they go through the home with the owner and make sure that it is up to their standards so that their visitors know that the home they are getting is in good shape and ready for them. They are a great resource for anyone looking for a good vacation rental management company! Andrew K. left this five star review on Yelp:

"I worked with Julz to rent Arcadia, who was nice and responsive. It was a nice comfortable home and the whole process of renting was smooth. They were very clear about the rules, which we appreciated. The house had a beautiful view and was well located and serene. Would recommend wholeheartedly."~Andrew K. San Francisco, CA

Russian River Rentals

Russian River Rentals

Russian River rentals is a wonderful vacation rental management company that is known for their great customer service and attention to detail. They go above and beyond the call of duty to make sure that their clients have the best experience possible. They will market and book your home and manage the cleaning and any issues that may arise and they do it with a smile. This is a fantastic option if you are looking for a great vacation rental management company.

"It's great working with the team at Russian River Rentals. Obviously the homes say a lot about their owners, but the current team is knowledgable and friendly. The policies are fair and they had great support.  Shout outs to Star and Trini for your help and support."~ Jeremy S. Via Yelp

Posted in
March 29, 2016

Behind The Scenes At Barkers Pet Supply

Behind The Scenes At Barkers Pet Supply

In a world full of corporations and big box companies it is always nice to come across a small town pet store with good old fashion morals that really care about the animals their owners that they supply to! Barker Pet Supply on the Russian River is a place where you can take your pets to enjoy a little pampering or simply make a quick stop on your way home to make sure that you get healthy food and treats for them. I got to take a little peek around and get the scoop on this friendly little shop. Take a look and let us know what your thoughts are in the comments below!

How it started...

The story begins with two extraordinary women Holly Stockon and Karen Young who have been friends for years and have worked hard creating a fun and loving atmosphere for their families. In the early 1980's both women made their way to the Russian River and made this their home. They were among the many who spend years visiting the river only to end up moving here to be among the redwoods along the river. Holly had once owned a pet supply store the "River Wolf" and had all the skills to operate a small business however she had come to a place in her life where spending time with her family had taken a precedence.

Barker Pet Supply Guerneville CA

One day Holly was out and about in town and ran into Karen who she hadn't seen in years. Among their natural banter, Karen mentioned that she wanted to start a pet supply store and would Holly be interested. Without hesitation, Holly said no and was on her way; but the seed had been planted and she began to think it might not be a bad idea. So it was that a short time later she called Karen up and they hatched their plan. Their homes became filled with pet supplies and soon were spilling over. On May 5, 2015, with the help of their friends, family and the community, the two opened Barkers Pet Supply.

"What inspires me about the Russian River is all of the people who care about it."~Holly Stockon

The Shop

Holly and Karen run the shop with kind hearts, honesty, and lots of laughter. They are the kind of women who care more about your pets and the community and helping people then they care about the money. They have a line of products for dogs and one for cats as well. They believe in paying it forward and really just treating their customers, both the bald and furry ones, with the same kindness they would want to be treated with.

"There is no point in getting up and going to a job every morning to a job that you hate! We get up every morning and we go to a job that we absolutely love. We can't wait to see who is going to walk through the door and who we get to fawn over because we are both animal lovers. I have held everything in here from baby raccoon's to ferrets." ~Holly Stockon

They carry products that they believe in, mostly made in the United States and their pet food is mostly grain free. They are honest about the benefits and precautions about certain treats or food because what works for one animal may not work for another. They are knowledgeable about their products and the ingredients and they will help pet owners to learn to read the labels to make sure that what is in the food is what is best for their animal. They also carry raw frozen treats which are really good for animals. In early fall they order coats and sweaters so that they will be available when the weather starts cooling off and they are there to help pet owners to keep their pets healthy to minimize vet bills.They really like it when the dogs and cats come in and welcome all furry family members in the shop.

Dog Baths At Barker Pet Supply

Scrub A Dub Dub

One of the things that Karen and Holly wanted to do was have a place where their customers could bring their animals and bathe them without the water flying all over the bathroom and having to clean fur out of the tub and all of the mess that comes with washing a dog or cat at home. They built the dog baths themselves and it is fully equipped with everything that your pet would need to get sparkly clean including three choices of shampoo, conditioner, ear wipes, dryer, towels and more! Customers get Frequent Fido cards so your dogs tenth bath is free. They cost only $12 and all you need to bring is your dog and you leave the mess behind.

"Our philosophy is have a good time, treat people right and give them affordable products."~Holly Stockon

 

Posted in
March 23, 2016

Behind The Scenes With River Queen

Inspired By River Queen Handmade & Collectibles

In the friendly little town of Guerneville deep in the Russian River sits a sweet little shop where the spirit of the community shines. River Queen Handmade and Collectibles sits right next to the 76 gas station on Main Street. It offers the community and visitors alike the chance to find unique, one of a kind treasures and a friendly chat to go with them.

IMG_0948

How it began...

Jilla Gauthier used to take leisurely drives through the Russian River area and right out to the Pacific Coast from Healdsburg for years. She loved the community here in Guerneville and longed to be a part of it. Then the winter of 2014 came and the time was right so Jilla bought a home in our charming little town, loaded up her belongings and moved to the Russian River. It wasn't long before a local shop in town, Sharon's Vintage Emporium, became available. Sharon Sprinkle had decided to sell her shop and everything in it. Jilla was faced with a decision...in the end, she decided to buy the shop and create a place where local artisans could feature their creations and she could meet people from all over the globe and every walk of life. In the spring of 2015 Jilla opened the River Queen Handmade & Collectibles; named after the boat that used to sail up and down the Russian River.

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River Queen Handmade & Collectible in Guerneville CA

The Shop

River Queen has three different inspirational elements to it. The first is that Jilla and her daughter Geena not only work in harmony assisting guests and expressing genuine interest in their needs, but they also add their own creative aspects to the store with their own handmade items sprinkled among the shelve. Jilla makes natural wood wine stoppers that radiate the feel of the redwoods and her daughter Geena creates modern and unique jewelry with rare elements that she has collected. These two have put their hearts, thoughts, and time into the River Queen and it is glorious to witness such a thing in our community.The second element they offer is handmade products from local artisans such as handmade soaps, jewelry,  handmade locally designed clothing and accessories, and locally made wine barrel furniture. Members of the community are expressing themselves everyday in this shop and visitors just can't get enough of it. The last element is that they offer antiques and collectibles that are great little treasures for anyone visiting or living in the Russian River. "I have had people from all over the world show up in here..." Jilla remarked. "...and I love to ask them where they are from...It's very very interesting the walks of life that come through here and I really enjoy that. What sets my shop apart from other places is that I carry unique and different things that none of the other stores carry in town.

IMG_0929.Jewelry Handmade at the River Queen Shop in Guerneville Ca

"I don't carry anything that would compete with the other shops.
I don't carry stained glass because of Glass Images and I don't carry vintage clothing because of Seconds First. I love every little store and shop that I have visited here."~Jilla Gauthier

The Russian River Community

I asked these two women what other places in town they liked to visit besides the River Queen and they both started listing all the shops in Guerneville. Everything from art galleries to restaurants and they didn't stop there! When asked what aspects of the Russian River inspire them they both said the Redwoods.

 "I think everyone here in town...we are all of like mind. We all have the same reason why we are here. We like the lifestyle; we like the trees. We like the area, we are all very eclectic in our ways."~Jilla Gauthier

It was clear to me that this community had quickly become their home and that the sand of the Russian River had worked its way into their hearts. Their prediction is that the community will continue to grow in its artistic qualities even though as Geena put it: we are already a "weird artistic melting pot." This was by far one of my favorite descriptions of the Russian River!

Jilla's Message To Visitors

I asked Jilla if she had any advice for someone coming out to the Russian River to visit and this is what she said...

"Put on your walking shoes and be prepared to see some amazing sights and an amazing small town community!"~Jilla Gauthier

Posted in
March 11, 2016

Is FSBO The Best Option For You?

Is FSBO The Best Option For You?

Is FSBO The Best Option For You?

I hear this all the time from people..."Why can't I just sell my own house and save the commission money?" The answer is that you can and it will probably save you money in the short term. However, there are a lot of pitfalls that come with selling your home FSBO and many people don't even realize the trouble that it causes until it is already too late! There are perks to having a real estate agent handle the transaction for you that will be worth every penny of the commission money! If you do decide to do the transaction yourself you need to be fully prepared and know everything that you need to do in order to make the transaction as stress free as possible.

Time is of the essence

If you are considering selling your home FSBO consider this? How long do you have to sell your home? Here is the problem...often times homeowners that do their own sale end up taking a much longer time to actually sell their home than the ones that use an agent. Selling a home takes a huge amount of time and energy from the marketing to interviewing potential buyers, and that is not even counting the time it takes to do all of the paperwork. The home preparations and accurate pricing take time, finding potential buyers takes time, negotiating a deal takes time. A real estate agent will handle all of that for you and you will save a lot of time in the process. If you are considering selling your home yourself then you may want to consider how much free time you have to dedicate to this and if it is going to be enough so that your home isn't sitting on the market for months or even years!

How Much Money Are You

How much money are you saving?

The market is changing fast! Home values are becoming increasingly harder to pin down and many people have no realistic view of what their home is actually worth. Truth be told if you ask 10 people what their home maybe one out of the ten will be in the right ball park! Homeowners will typically either overprice or under price their homes which is bad all the way around. For one thing buyers think that if you are listing your home FSBO then that means they can get a deal and some of them may even try to take advantage of this. If your home is under priced then a buyer who has been  looking at homes will know that it is not priced to market value and they will offer to pay what you are asking to "get a great deal." If you under price your home with an agent then the agent will market it in such a way that it creates a bidding war where buyers often bid your home up over market value essentially getting you more than your home is worth. Also if you are planning on putting your home up for sale FSBO and you over price it you wont know that it is overpriced so it will sit on the market for a long time and get no offers or it will get a lot of offers that you will think are low ball but are actually market value. If you list with an agent then the agent will be able to update you on any changes in home values and keep your home at the right listing price so that it gets sold quickly putting the most possible money into your bank account!

Skills, Experience, and Expertise

Houses are NOT sold by putting a sign in the yard, holding an open house, and slapping it up on Craigslist! That used to work okay, but nowadays it just would not fly. You need to consider your skill set...do you have connections to real estate agents that may be representing a buyer for your home? Do you have the marketing skills to get your home in front of many different buyers? Do you have the staging skills to make your home shine in a professional light? Do you have the photography skills to create great listing pictures? Are you knowledgeable about the market you are trying to sell a home in? Do you know what the required disclosures are for the country, state, county, and city that you are selling your home in? Do you have the money to hire a real estate attorney if you fail to disclose something and end up getting sued? Do you have the negotiating skills to make sure that you can hold your own with an experienced real estate agent that is representing the buyer? I think you get the point...the commission paid to an agent is payment for them doing all of the above without bothering you with the details. They take care of everything and they work with you to make sure that you have a fun, stress-free transaction while still making money on your home. If you don't have all of the skills needed to properly sell a home you may want to consider hiring someone who has the skills, experience, and expertise to do it for you.


Beware

Creepers, stalkers, and window shoppers

Unfortunately, this is the darker side of home selling that agents rarely want to talk about. As a real estate agent I know when a buyer is serious about wanting to buy a home and as soon as they have a pre-qualification letter from a lender that is reputable I take them out and show them homes. If you are selling your own home you may be getting "buyers" who want to see your home who may not be able to qualify for any kind of loan and are simply daydreaming. These are the window shoppers that are often weeded out by agents so that you are not wasting your time however if you are selling your home FSBO you will need to be aware of who you are letting into your home. They may not be able to purchase your home at all and are simply there to look and dream. Also sadly this is not the only thing that can happen. Sometimes people will ask to see your home as a "buyer" when really they want to see what type of security system you have and what valuables are in your home. Unfortunately, robberies do happen. A real estate agent would direct you to pack up your valuables before showing your home.  If you are selling your home FSBO then you need to be careful who you are letting into your home.

Stay Safe, Legal, And Happy

So here is the thing, if you decide to do a transaction FSBO then you need to make sure that you are prepared, you are safe, you are knowledgeable about disclosures, contracts, and negotiations, and that you are financially stable enough to handle a potential law suit. If you are not then you should consider going with a local real estate agent that will help you save time, net more money in the long run, and minimize liability for you. This way your real estate experience can be fun, stress-free, and rewarding.

Additional Resources:

Selling Your House? 5 Reasons You Shouldn’t For Sale By Owner by Jack Otto

Does Selling Your Home With a Realtor® Net You More Money? By Raleigh Realty

Posted in
Feb. 26, 2016

Behind The Scenes With Bob Pullum Owner Of The Guerneville Bank Club

Behind The Scenes With Bob Pullum Owner Of The Guerneville Bank Club

Bob Pullum bought the "old bank" last May and opened the Guerneville Bank Club, which has been all the rage on the Russian River since the day they closed escrow on the building...even before they had begun transforming it into the sensation that it is today! The Bank Club has 5 different businesses operating under one roof, which is not uncommon, however they operate with such grace and in perfect synchronicity so that many don't realize that they are not all owned by the same person! This is a unique place that has so much to offer the Russian River area.

How It Began...

 

Photo Courtesy Of The Russian River Historical Society
Photo Courtesy Of The Russian River Historical Society

 

Bob grew up in South Carolina where there were two old historical banks that had left to deteriorate and he had always dreamed of someday perhaps reviving one to its original beauty.  He moved to Atlanta to attend advertising school to become an Art Designer. He later moved to the Bay Area and began visiting the Russian River on vacation. His dream of restoring an old bank had been put on the back burner due to the lack of old abandoned historical banks in the city! Then, drawn to the natural beauty and the close proximity to the stunning Pacific Coast, Bob decided that it was time for him to carve out a place of his own here. In 2000 he closed escrow on his very own vacation rental and continued to visit here whenever possible to enjoy the peace and tranquility of the area. Last year Bob was having a drink with a friend of his in San Francisco and his friend happen to mention that the owner of the old bank had passed away, they were having an estate sale, and the bank had been listed for sale. Suddenly his childhood dream had been resurrected and before too long he was the proud owner of the Guerneville Bank Club! Ironically, the Chamber had also been looking into getting the old bank to set up shop in but Bob got it and then ended up joining the Russian River Chamber of Commerce!

"As locals we need to support the local small businesses. Get out and spend time in town. The tourists bring about new and different ideas and business, so come check it out!" ~Bob Pullum

 

Chile Pies Baking Co.
Courtesy of Chile Pies Baking Co.

 

Chile Pies Baking Co.

One of the businesses located within the Guerneville Bank Club is Chile Pies. The absolutely delicious pies that you can have warmed up and served with ice cream while you shop are from none other than Chile Pies Baking Co. This is a company that is based in San Francisco and is owned by the notorious Trevor Logan. Trevor has become an integral part of the Guerneville Bank Club with his gourmet pie! They serve butter crust pies and their pies are filled with the most amazing filling! If you are in town and close to the Bank Club, whether it be rain or shine, stop in and enjoy a delicious piece of pie!

 

 

Nimble and Finn's Homemade Ice Cream
Photo Courtesy of Nimble and Finn's

 

Nimble & Finn's Homemade Ice Cream

Nimble and Finn's is another business in the Guerneville Bank Club that is owned by Jazmin Hooijer and her sister Leandra. Jazmin actually started making ice cream and selling it out of a cart at farmers markets. The ice cream is made with organic dairy from Straus Creamery and they decorate it with local produce, homemade jam, and candy. When the demand for her ice cream continued to increase she and her sister decided to open up a shop, and before long they had become part of the Guerneville Bank Club. We are all so glad that they did! Their unique flavors bring class and intrigue to the Russian River and create a joyful atmosphere within the Bank Club itself!

Commerce Fine Goods

Commerce Fine Goods

When you enter the Guerneville Bank Club off to the right is Commerce Fine Goods owned and operated by Jared Grellner, an architect, artist and stylist, and Edyta Szyszlo, a photographer and stylist. Their products are one of a kind items ranging from fashion to home decor. They have unique items from small studios and independent creators and each item has been carefully crafted. Stop in and get a gift for someone you know or decorate your home with their curated fine goods.

 

Russian River Historical Society

 

Photo Courtesy Of Russian River Historical Society
Photo Courtesy Of Russian River Historical Society

 

The Russian River Historical Society are the gatekeepers to the history of the Russian River and they have a wonderful exhibit located in the Guerneville Bank Club so that you can get back to your roots while you enjoy your ice cream and pie. They were founded in 1983 and have amassed a large collection of historical photos and literature that they keep archived for future generations to enjoy. They go to great lengths to protect the history of the Russian River and teach anyone who wants to learn everything they can about what has happened in the past.

There is actually a fifth space available currently in the Guerneville Bank Club and Bob assured me that they are looking for the perfect business that will fit right in and complete their symbiotic collection of businesses. "The bank is special," he says "because it is about creating an atmosphere that is interactive like a museum, ice cream parlor, and mini-mall all in one. It's great for all ages and there is something for everyone to enjoy...you don't have to spend anything to take a look at the Historical Societies photos and learn something." As the Russian River continues to move into the future and flourish as a destination spot for visitors from the city, the Guerneville Bank Club will also continue to flourish and be here to welcome them as they arrive!

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Feb. 19, 2016

Top 10 Luxury Homes Sold On The Russian River In 2015

Top 10 Luxury Homes Sold On The Russian River In 2015

Top 10 Luxury Homes Sold On The Russian River In 2015

There were many homes sold on the Russian River in 2015 but I thought it would be fun to pull out the 10 most expensive and look at the high class side of the Russian River and how much it costs to live in elegance here! Take a look at the properties that sold on the Russian River in 2015 and what they sold for! To learn more about each of these properties visit http://bit.ly/sold-2015-russian-river Information and photos Courtesy of Bay Area Real Estate Information Services, Inc.©

#1 Sold For $2,100,000

22453 Highway 116, Monte Rio, CA 95462 Sold For $2,100,000

22453 Highway 116, Monte Rio, CA 95462 Sold on the Russian River on 8/5/15.  "T his spectacular property consists of 2 separate parcels, 260 acres and 42 acres, of forestland, woodlands & meadows. A modest cabin style home of 3 bed/3 bath sits atop the knoll taking in coastal range views. A nicely established road system winds through the acreage. There is potential to build a dream home with Russian River valley views, harvest-able timber, hunting camp,or planting. With an ACC, there may be 3 parcels totaling 300 acres."~MLS. The Selling agent was David R. Millar.

#2 Sold For $1,762,560

5601 Eastside Rd, Forestville, CA 95436 Sold For 1,762,560

5601 Eastside Rd, Forestville, CA 95436 sold on the Russian River on 6/23/15. "Artfully designed Contemporary residence just 8 miles from downtown Healdsburg. With almost 5 acres in the heart of the Russian River Valley this residence exemplifies the best of indoor & outdoor wine country living. Attention to detail and quality materials are evident throughout the entire property. Gated privacy, southern exposure and a Zen-like year-round pond. Additional space for guests. Includes pool and chicken coop. Rarely available."~MLS.

#3 Sold For $1,500,000

7863 Giusti Rd Forestville, CA 95436 Sold For $1,500,000

7863 Giusti Rd Forestville, CA 95436 sold on the Russian River on 4/7/15. "Stunning panoramic Mt St Helena views from this sharp, totally remodeled estate home in the Russian River Wine Country! This rare property boasts a fabulous Great Room and Chef's gourmet kitchen, nearly 3000 sq feet of space, & numerous large decks. Expansive, useable grounds & orchard, possibly plantable for Pinot Noir. Two lovely art studio/out-buildings. Gated, end of lane privacy, yet close in. Sit back & relax at this one of a kind property!"~MLS.

#4 Sold For $1,435,000

7561 covey Rd, Forestville, CA 95436 Sold for $1,435,000

7561 Covey Rd, Forestville, CA 95436 sold on the Russian River on 7/25/15. "Artfully designed with a sophisticated style that combines classic vintage details with tasteful contemporary design. Organic elements, natural stone and wood, interesting textures and soothing colors blend harmoniously. Beautiful French doors open to tranquil decks and a serene garden patio. Enchanting English style gardens and pathways, room for 2nd unit and pool. The provincial charm of this wine country home defines country!" ~MLS.

#5 Sold For $1,300,000

7200 Giovanetti Rd Forestville, CA 95436 Sold For $1,300,000

7200 Giovanetti Rd Forestville, CA 95436 sold on the Russian River on  8/24/15. "Down a private lane along a winter creek with towering Redwoods. Amazing views offered from this gracious home. Beautiful wood and slate finishes compliment the great open & flowing floor plan. Situated in a banana belt, a gardener's heaven. Once the site of a hillside vineyard at the turn-of-the-century. Russian River Appellation. Private guest suite. Separate artist studio. Total privacy, pond, pool, creek, redwoods & magnificent sweeping views."~MLS.

#6 Sold For $1,126,406

5909 Van Keppel Rd, Forestville, CA 95436 Sold For $1,126,406

5909 Van Keppel Rd, Forestville, CA 95436 sold on the Russian River on 7/6/15. "Single level, 4bd/2.5ba + office, 3135+/- sf main home plus permitted 2nd home w/attached 2 car garage, end of quiet country lane, oak studded 2+ ac, beautiful refinished hardwood floors, open beam vaulted ceilings, bright kitchen w/gas cook top range, decks, spa tub off master, flagstone entry to private inground pool, crushed granite walkways through landscaped grounds, located minutes to Sebastopol, Santa Rosa, Healdsburg." ~MLS.

#7 Sold For $1,100,000

5908 Van Keppel Rd, Forestville, CA 95436 Sold For $1,100,000

5908 Van Keppel Rd, Forestville, CA 95436 sold on the Russian River on 8/5/15. "Tropical resort meets Hacienda in this exquisite 5 acre Wine Country Retreat. Dramatic gated entry with cobbled drive opens to paradise. This 2 BR/2BA + Den/Office features 1630 sf of open living space. Entertainer's delight w/tropical garden decks, koi pond/waterfalls, tiki hut, fountains & pavilion deck area for large summer fiestas. Green house, raised garden and fruit trees. Barn houses workshop/exercise room. Fully fenced. Room for horses."~MLS.

#8 Sold For $1,100,000

19479 Redwood Dr, Monte Rio, CA 95462 Sold For $1,100,000

19479 Redwood Dr, Monte Rio, CA 95462 sold on the Russian River on 7/13/15. " Incredible views of the Russian River and Northwood golf course. Mature landscaping, with fantastic decks to enjoy all that is special about this area. Play a round of golf, go for a swim and then enjoy a sauna that is right off the master suite. Don't miss this one!!!"~MLS. The selling agent was David R. Millar.

#9 Sold For $1,052,000

2880 Austin Creek Road Cazadero 95421 Sold for $1,052,000

2880 Austin Creek Road Cazadero 95421 sold on the Russian River on 6/16/15. "Breathtaking - One-of-a-Kind - Wine Country Compound on over 3 acres w/ seasonal Creek. Majestic, Memorable & Stunning. A Park-like setting w/ multiple modern structures, view decks & intimate connection to nature. Flawless interiors include polished concrete floors, custom lighting, chef's range & whole room bath's with garden walk-outs. Off the charts Vacation Rental history. Bonus adjacent parcel w/ Cabin & perc also available MLS# 21510915."~MLS.

#10 Sold For $933,000

21008 River Blvd Monte Rio CA 95462 Sold For $933,000

21008 River Blvd Monte Rio CA 95462 sold on the Russian River on 5/1/15. "This fabulous river front home is the Grande Dame of the Russian River with the grace and charm of yesteryear. Home features spacious rooms, living room with vaulted ceiling & fireplace, kitchen has unique stamped metal ceiling, slate slab countertops, slate floor & updated appliances. Curently operated as a vacation rental. Easy access to the river and just across from the Monte Rio Beach, close to restaurants, coast, wine tasting..."~MLS.

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