Millar And Company's Marketing Plan For Your Home For Sale On The Russian River.

One of the most frequent questions I get asked when I am talking to someone who is thinking about selling their Russian River home is "What are you going to do to market my home so it will sell?" This question is very important because when you are listing your house you want it exposed to as many people in as many places as possible in order to get the most interest that will generate top dollar for your home! Millar and Company understands this and knows that in order to make sure your home is completely exposed we have to have it everywhere in print, online, and in person through an open house!

To begin let me introduce myself and my team! I am David R. Millar and I am a Local Russian River Real Estate agent specializing in Riverfront Vacation Homes. My Assistant is Carol Papworth. She does the transaction coordinating and general marketing for your home. Luna is my Real Estate Dog and she helps with the marketing of your home. Patrick Pennington is our preferred local lender here on the Russian River and he works with Stearns Lending. Last but never least is First American Title which is our preferred title company here on the Russian River because they really know how to get the job done.

David R. Millar is Your Local Russian River Agent

Our mission here at Millar and Company is to sell your home to someone who will love it as much as you, while providing positive solutions in an optimistic atmosphere. Our perspective is that we love helping people accomplish their dreams and building relationships. We strive to help people reach beyond today and achieve their higher vision of their future. We believe that we don't just live on the river; we are part of the river!
Millar and Company will provide you with amazing customer service during the entire selling process. This includes taking the time to understand your wants, needs and expectations, returning your phone calls and emails as soon as possible and being honest with you at all times!We will advise you on the best pricing for your home by preparing a CMA (comparative market analysis) and assist you in staging your home if that is what you wish to do. We will properly list your Russian River house by uploading your property into the MLS (multiple listing service) and placing a sign in your yard, as well as attaching a lockbox to your home tied to an automatic feedback system that captures all showing information for future feedback!

We will hold an open house and have available flyers for interested parties. Then we will present any and all offers to you and advise you of the terms and conditions while negotiating with the buyer/buyers on your behalf. It is important to make sure you are also featured in print as well so we will place your Russian River home in the Press Democrat to help generate even more buyers for your home. We will use Zillow, Trulia, HomeFinder, and a whole stream of online marketing sites to generate buyers for your home. We will use a lead capture site to drive hundreds of interested buyers for your home to our website so we can contact them on your behalf. We will make sure you have an online virtual tour of your home so that buyers can view it from their home computers and create gorgeous ads to place on craigslist showing off your home. Also, we will create a single property website that allows buyers to access any and all public information about your home and allowing you to follow your home through all of the channels to see where it is posted online.

We will create an E-flyer and send it out to a database of over 2,000 people interested in buying a home on the Russian River and feature your home on a Google blog titled Russian River Real Estate. We will add your home to our WordPress blog, Russian River Land and Home, and blast the photos and information about your home through all social media, including but not limited to Facebook, Twitter, and Google+!
We will schedule and coordinate the completion of inspections and contingencies and make sure you have a timeline available so you know what is happening and when it is due to happen! We are available to you 24/7 and we will treat you with the trust, respect, and honesty that you deserve. We will coordinate and supervise the preparation of all closing documents and guide you through the closing process while maintaining a positive and relaxing atmosphere!

The town of Guerneville is known for how it binds together in a judgment-free way to create a safe and accepting place for people to come. Many people will buy a Vacation Rental here on the Russian River and visit during the summer and rent it out the rest of the year to other vacationers! Some invest in Russian River Real Estate in order to live here year round and are quickly accepted into the Guerneville community.

If you have been thinking about buying a second home full of peace and tranquility away from the hustle and bustle of the city or are looking to relocate to this Russian River Paradise call David R. Millar at 707-217-1786.

 I am a local Russian River agent that has lived in this community and sold Russian River Real Estate for some time now and I have gotten to know some of the local people in Guerneville very well! Jackie Imiach own's Monte Rio Taxi here in the Russian River area. Jackie is a good friend and an amazing woman with a friendly vivacious personality and a knack for seeing the good in everything. Her mission is to get people where they are going safely and in a timely manner while creating a safe, positive atmosphere for her customers. 

Recently Jackie invested in a new van that is in much better condition than the last one and is more in tune with the standards that she has set for her company! Now when you see Jackie driving through town she is doing it in style in a candy apple red van with brand new lettering! Monte Rio Taxi is the talk of the Russian River right now!

However that is not the only change Jackie has made recently! She has also hired on a wonderful driver by the name of Marlayna Ausick who enthusiastically remarked that Jackie's Cab company is awesome! "This is the best job I have ever had," she exclaimed when I asked her how she felt about driving for Monte Rio Taxi here on the Russian River.

Mother's Against Drunk Driving recently reported that "Every 53 minutes on average, someone is killed in a drunk driving crash (9,878 people in total in 2011). Every 90 seconds, someone is injured because of this entirely preventable crime." Jackie's Cab is a judgement free atmosphere where you can be sure that if you have been drinking that you are not going to end up hurting or killing yourself or someone else. She will make sure you get home safely and that you are not putting anyone else in danger by driving while intoxicated.

Women who walk alone at night increase the chance of getting attacked by a predator. The Russian River has its crime like every other town and city. To be on the safe side, taking Monte Rio Taxi will eliminate the danger of walking alone at night and give you a sense of security! Jackie is a wonderful woman who has your best interest at heart. She will make sure that you are safe and taken care of! She is very trustworthy and knows the area very well.

The fare is fair in my opinion! Jackie charges a base rate of three dollars to pick you up and an additional three dollars a mile after that. If you are intoxicated and get sick in the van there is a fifty dollar cleaning fee but that is rare. Mostly it is a pleasant trip with either Jackie or Marlayna to your destination!

So the next time you are out and about in the Russian River take the safe route and call Monte Rio Taxi at 707-849-6802!

David R. Millar Your Local Russian River Agent!

The town of Guerneville is known for how it binds together in a judgement free way to create a safe and accepting place for people to come. Many people will buy a Vacation Rental and visit during the summer and rent it out the rest of the year to other vacationers! Some invest in Russian River Real Estate in order to live here year round and are quickly accepted into the Guerneville community. If you have been thinking about buying a second home full of peace and tranquility away from the hustle and bustle of the city or are looking to invest in Russian River Real Estate call David R. Millar at 707-217-1786.

Frequently Asked Questions About Russian River Real Estate

As a local Russian River Real Estate agent here in Guerneville I get lots of questions from people who are about to list their home. One of the most common questions is what is my home worth? I decided to write a short blog that outlines the most important things in determining the value of a home on the Russian River!
This question is very difficult to answer in terms of Russian River real estate because each home is very different and unique and prices are not determined by square footage, number of bedrooms and bathrooms. On the Russian River, there are four things that add to the appeal of a home. The first one is does it have river access or is it riverfront? This is important since most of the area is made up of vacation rentals and second homes and buyers want to know if they buy a summer home are they going to be able to hang out on the beach.

Also, riverfront homes on the Russian River are in such high demand and there are so few on the market that the value of a riverfront home is much higher than one with river access that is not riverfront.

The second question to ask yourself is does it have privacy?

People who are buying second homes are looking for privacy. They want to be close to town but secluded enough that they can soak up the peace and tranquility of the forest.

The third question is does your home have charm?

Every house on the Russian River is unique and different in its own way; however, there is a certain amount of charm that people are looking for when they go to buy a home. They want something that is special and different.
The fourth question is does it have a view?

This is important because a great view is reason enough to invest in Russian River real estate. If your home has an awesome view of the Russian River then the value of your home is increased and buyers are more likely to want to see it. The last and final question is probably one of the most important questions to ask yourself! Does my home get sun? This is a common question among people looking to invest in Russian River real estate because sun allows them to have a garden if they want, or to have flowerbeds, or even just to sunbathe on the porch.

 If you have any questions regarding homes in the Russian River Area please don't hesitate to call us at 707-217-1786

Russian River Living Includes Visiting Shakedown Street!

Coco Johnson moved to Guerneville from Detroit three years ago and immediately opened her own little shop. Shakedown Street has what we like to call "River Charm!" It is primarily made up of local, hand made items and has a very green, peaceful feel to it! This is the basic idea of River Charm to be local, sort of organic feeling, homemade, and environmentally friendly. Shakedown Street has embodied River Charm choosing to have a very diverse selection of items, mostly hand made and a store that creates a sense of peace upon entering!

Coco met me with a smile and was very helpful. She told me that although she has only owned Shakedown Street for three years she has actually been a seamstress for over nine years and has developed the skills to turn her visions of beautiful clothing and curtains into a reality! She said that the most unique thing about their shop was the custom quality that she gives to each item. If you go into the store and really like something but they don't have it in your favorite color or your personal size they will customize it for you! She makes curtains as well and is proud to be able to work with Bonnie over at Bonnie Sew-Good!

Investing In Guerneville Real Estate...

Two years ago Joan Hawley McClain, her husband Anselm, and her daughter Hazel moved to the Russian River. I had the pleasure of helping Joan and Anselm search homes for sale in Guerneville until they found the perfect home.

It wasn't too long after they made their move to our quaint little town that the local dispensary closed and a building on Armstrong Woods became available.  Once Again Joan and Anselm once again invested in Guerneville Real Estate and seized this opportunity to open Riverbed Yoga Studio. Joan had been teaching yoga for ten years and wanted to share her passion with the Russian River and everyone visiting this gorgeous place.

David R. Millar Your Local Guerneville Real Estate Agent

Patrick Pennington is a local Russian River Lender specialist. We often direct our clients to Patrick to get pre-qualified for a loan before placing an offer on a home or to refinance their existing loan if they need to. Often times, when there are multiple offers on a property and the clients are not sure which offer to accept, they will accept the offer from the client that has a local lender because they feel that it is safer. Patrick has specialized in the Russian River for over twenty-four years and is an expert at finding a loan that fits you perfectly!

Since the housing market has gone through some changes in the last decade that rendered many without homes or the ability to buy homes FHA has relaxed its guidelines to allow for "financial difficulty due to extenuating circumstances."

However, before we get ahead of ourselves, let me give you a bit of history on the subject! FHA stands for "Federal Housing Administration", which was formed in 1934 and later became part of the US Department of Housing and Development; known to many as HUD. FHA insures loans in US territory and the District of Colombia that are issued by FHA approved lenders. Patrick Pennington is an FHA approved lender and therefore qualified to issue FHA loans in Guerneville and the Russian River area in general. Since its integration into HUD FHA has insured over 34 million loans making it one of the world's largest insurers of mortgages!

Beginning August 15, 2013, after the market had crashed and countless people had lost their homes, jobs, and other assets FHA moved to relax its guidelines for borrowers who "experienced financial difficulty due to extenuating circumstances" with a program called Back To Work. What this means for people who want to buy a home, is that even if you have undergone a major financial crisis recently due to the market's downward spiral, you are still able to buy a home. Guerneville offers an array of different homes that are FHA approved and Millar and Company wants you to be able to get an FHA loan so that you can have a home in our Russian River Paradise!

Right about now I bet you are asking what is an “extenuating circumstance?” is Well an extenuating circumstance as defined by FHA's Back To Work program is a pre-foreclosure sale, a short sale, a deed-in-lieu, a foreclosure, a chapter 7 or chapter 13 bankruptcy, a loan modification, or a forbearance agreement. If you have experienced any of these financial burdens in the last few years call Patrick Pennington at 707-869-5626 and let Patrick hook you up with an FHA loan that could get you a home in paradise! If you want a home in paradise call David R. Millar 707-217-1786. We also have a great Facebook page dedicated to what the style of living is here on the Russian River called Russian River Living and Real Estate. We can be found on Google+ and Twitter. I am David Millar and I am ready to find you your next home in paradise!

#Russianriverrealestate #activelife #Russianriverliving#guernevillerealestate

Information contained in this blog courtesy of http://themortgagereports.com/13372/fha-back-to-work-mortgage Copyright Full Beaker, Inc. 2014

With the Russian River Real Estate market catching fire I have been showing a lot of property in Guerneville. Whenever I am out I keep noticing the very classy signs and beautiful landscaping of West Sonoma Inn and Spa here at the edge of Guerneville just outside of town. Today I decided to go in and introduce myself and see what the place had to offer to people visiting Guerneville. The manager Mallory Lambert was very friendly and welcoming and offered me the inside scoop!

She began by giving me a bit of history of the Inn. It had been Brookside Lodge for years consisting primarily of Cement until the day that Naveed Haneef decided to buy it and make it over! It was roughly six years ago and since then the building has transformed into a place of complete elegance and charm. The lobby itself was absolutely breathtaking! Large couches and an adorable fireplace set in a room filled with local art and an incredibly chic interior design! West Sonoma Inn and Spa is proud to be part of the First Friday Art Walk here in Guerneville and have featured in their place of business the "Wonderfully Bold Creative Paper Collages" by Douglas DeVivo, "Captured Moments" by Sandra Maresca, and "Across The Street" Photography by Kate Williams. I took a walk around the room to take a look at the art and was incredibly impressed by the beauty and intrigue of the art and how well the different artists seem to all fit together perfectly with the style of the Inn.

I then asked Mallory the million dollar question...What do you charge people to stay in such an elegant place like this? The answer was it depends! She continued by telling me that the rooms that have Vineyard views, kitchens, and a Jacuzzi in the room tend to run about $169-$299 a night, however, the pet-friendly rooms that are available tend to only run $149-$219 per night. After a second to think about this I decided that that is a very fair price for an Inn that offers BBQ's, a Pool, magnificent views, and Champagne in the rooms for guests as well as Wine and Champagne tasting. 

They are located within walking distance of the town of Guerneville but are surrounded by trees and set back away from the road enough that they are their own calm, tranquil Oasis. Mallory informed me that if people want to make a reservation at their Inn in Guerneville they will need to do so at least six months in advance in order to get a room since they are extremely popular and are usually booked.

David R. Millar Your Local Russian River Real Estate Agent Would Like To Thank All Of You For Your Support!

Millar and Company has been working for over a year now on our Facebook page titled Russian River Living and Real Estate. Today we are proud to tell you that we have reached 1,000 likes on Facebook! It has been our mission to keep the locals and visitors informed on what is going on in the Russian River and helping people to see the beauty of the Russian River area in general! Our posts encompass Guerneville, Cazadero, Forestville, Rio Nido, Monte Rio and Sebastopol as well as the coastal towns of Jenner and Bodega! Here at Millar and Company, we are not striving for perfection but progression! We want to record as much of the progression both in Russian River Real Estate and in the town of Guerneville and the surrounding areas in order to show you, our loyal followers, what it is like to live in Guerneville as well as what it is like to invest in Russian River Real Estate! As proud members of this hate free community Millar and Company wants you to know the best parts of the Russian River so when you choose to purchase Real Estate you will be making an informed decision! Guerneville is a place where the sand gets in your shoes and the people get into your heart! It is a place where peace and tranquility saturate our day to day lives and the community is always there for one of their own. It seems like there is always a fundraiser of one sort or another here on the Russian River to help out a person or group in need! It is a magical place where butterflies flutter around the wildflowers as the sun sets behind the towering redwoods!

Its a place where hate is a foreign word that we don't understand and would never condone! Twenty-six years ago I moved to the Russian River and entered into this amazing community! I personally have invested Russian River Real Estate multiple times since 1988 and I love it! I currently live on Neeley Road in Guerneville in a beautiful home and I have an office on Armstrong Woods Road! I specialize in Riverfront homes for sale and vacation rentals. The Russian River has become a part of my soul and I wanted to create a Facebook page that would allow other people who were interested in Russian River Real Estate to get a feel for the area, the people, and the real estate market! We were so touched to see such an amazing response from Facebook viewers and wanted to thank each and every one of the people that liked our page! Your support has been so touching and we are so happy to be able to provide you with an idea of what our home is like!

Investing in Russian River Real Estate Or Interested in Russian River Living?

If you have been thinking about buying a second home full of peace and tranquility away from the hustle and bustle of the city call David R. Millar at 707-217-1786. We can also be found on Google+, Twitter, and on our Active Rain blog titled Russian River Land and Home. I am David Millar and I am ready to find you your next home in paradise! #Russianriverrealestate #activelife #Russianriverliving #guernevillerealestate #guerneville

Learn about Russian River Living on Facebook